Although I missed the last Editing Print and Online Media class on headline writing, I think the message is pretty clear. Be concise, but descriptive. Hook the reader, but don't give the story away. Of course, this is easier said than done, but the headline in the picture below falls short on all counts. How did this slip by the editors?
After reading that headline, the only details left out are the specifics. Things like the date this happened, the name of the pub, and the names of those involved. But most readers don't care for this information. If I had come across this in a local publication, it's likely that I would have read the headline, glanced at the pictures, and moved on to the next page. Some would argue that there's no point to printing the story that accompanies this headline because it tells too much of the story. Although, to be honest, I would want to skim the story for an explanation of the sumo suit and the Snickers suit.
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